What does it take to make it ?
Let’s be honest, as an artist most of us want to focus on just the art. If you were in the indie game industry…your dream comes true. Many of the indie industry is moving towards having a conductor of sorts. One person handling the business aspect , location , schedule, money ,and then some. Similar to a conductor setting the pace and rhythm for everyone. Allowing the game developers to just create. This changed the game for many and allowed games to come to life with a true energy. Intermediate roles are expanding everywhere. Typically the roles are speed evenly but in most low income jobs the role of intermediate leadership is put upon an assistant manager in most retail stores.
According to Intermediating the everyday they say this:
”Unlike the programmers and artists they work alongside and support, cultural intermediaries are left to manage an eclectic array of responsibilities filling in for the absence of dedicated producers, PR staff, advertising agents, and publicists.”
This is the best example we have of this way of development. This is similar to today’s artist.
DIY Artist
The artist is very versatile now like a lizard or chameleon changing colors and adapting to whatever role is needed. Many of which having more time than tools and in some cases not even time. So without the many parts that it takes to become a productive artist, you’ll see creatives doing everything from producing, marketing, business management, even a stylist. Digital Clout chasing says:
” I initially focus on Hip-Hop's penchant for corralling friend-anchored social media campaigns, wherein self-promotional posts published simultaneously across and within platforms by an artist’s support group manipulated algorithmic recommender systems and amplified the circulation for an artist’s content.”
This in simple terms is saying when you’re broke and creative the saying “it takes a village” is in full effect. When we explore everything creative we have to talk about what that takes to achieve success. Most of the cases mean exaggerating until it becomes reality especially online. Often you’ll see artist exaggerate when playing the marketing role of their multifaceted position. The aim is too achieve greatness. Too often the chase for success and playing every role water downs the effect of relationships. Morphing from genuine experience to a search for opportunity and use. How can they use you is the goal.
Many say in a team setting having an intermediate is successful while some say it’s not fair to the team. Yet when alone it’s expected. The end goal is to create good quality product and how that gets done is ever changing. Especially when we add in A.I.
Be like a lizard, a conductor, and be great.